Central Group Pursues Marketing Sales Target of IDR 3 Trillion

Central Group Pursues Marketing Sales Target of IDR 3 Trillion

As the national economic condition recovers, Central Group is optimistic that this year it will be able to achieve the marketing sales or pre-sales target of Rp 3 trillion. Central Group Chief Executive Officer (CEO) Princip Muljadi said, facing the second half of 2022, the company is optimistic that it will be able to achieve various strategic targets because of the high enthusiasm of the public for the products launched.

“In the first quarter of this year, we feel that there is already a bright spot in the property market, this condition can be seen from the many project launches, especially in Batam City. But the challenges that occur are also extraordinary, with very significant inflation and material increases,” said Princip at the event. signing a memorandum of understanding with banks, property agents, Travelio, and Qlue, at Ascott Sudirman, Jakarta,

Princip explained that the Central Group was addressing all possibilities in the property market carefully. “Moreover, suppressing property prices by selling the lowest prices is no longer a mainstay, but focuses on strategies to add value to projects so that they have a difference so that they make us better than others,” he explained.

According to Princip, the projects developed by the Central Group are in great demand, not only by the people of Batam but also from outside Batam. As part of its strategy to target specific market investors, the company has opened a marketing and sales representative office in Jakarta.

“This step is a form of preparation in developing projects in Jabodetabek. We see that the company’s projects are very attractive to consumers from outside Batam. Management decided to enter the Jakarta market which is in line with our target to become a national top developer,” he said.

Regarding the sales target, said Princip Muljadi, Central Group believes it will be able to increase turnover above 50% with a value of Rp1 trillion by the end of 2022. “But with 10 projects ready to be launched next year, we hope to penetrate marketing sales of up to Rp3 trillion, ” he insisted.

In order to pursue such big marketing sales, Central Group continues to make various efforts, one of which is intensifying sales of the Serenity Central villa and resort masterpiece project which carries the concept of escape to nature.

Currently, the developer is preparing to market 5 other Serenity Central projects, namely BeachSide, ForestHills, Valley Cove, The Peak, and The Bay. Not only that, collaboration and affiliation projects with Alam Sutera, namely retail and commercial culinary centers built in Central Hills Batam, will soon be marketed.

The name Central Group in Batam’s property market may be familiar. Established in 1989, this development company based in Batam City has built more than 3,889 houses for the community. Confident and optimistic about the capabilities and expertise that have been cultivated for 32 years, Central Group is very ready to become a national top developer.

This was also realized by carrying out a memorandum of understanding or Memorandum of Understanding (MoU) with banks, property agents, Travelio, and Qlue. The banks with which the company cooperates include BTN Syariah, Mandiri, BNI, CIMB Niaga, and OCBC NISP. Meanwhile, property agents that Central Group has invited to work with include Allien, MRI, TDW Resource, and CRA Squad.

Princip Muljadi said that until now the company has collaborated with 10 banks to provide convenience and provide added value for consumers. While the collaboration with other partners, namely Travelio and Qlue, is to provide the best complementary facilities in the area and increase the investment value of all Central Group property products,” he said.

Travelio in this case will provide serviced residential services ranging from property management to marketing and managing properties owned by consumers. Meanwhile, Qlue, which is the most complete smart city ecosystem provider application with digital central connect features, will make it easier for residents through smart technology systems, namely smart homes, smart clusters and smart communities.

“We signed this MoU to carry out cooperation in various essential fields, ranging from the Home Ownership Credit (KPR) program along with its promos and funding facilities, management services, property agents, to project development consultants,” he concluded.

Marketing