Cosmetic business marketing strategy, cosmetics is a rapidly growing field of business. Most women need cosmetics, both in the form of make-up and facial and hair care products. If you have struggled with the cosmetics business, but are still experiencing sales problems that have not met targets, below we will discuss all the right cosmetics business marketing strategies so that your business is better known so you can increase sales.
Cosmetic Business Marketing Strategy
The following is a cosmetics business marketing strategy:
1. Use Online and Offline Marketing
Currently there are many promotional media that can be used, from free to paid, from online to offline media. All of these media can be used and have great potential. One thing to remember, that each promotional media has different rules and different target markets. In order to promote your cosmetic products, don’t forget to do some research first.
2. Make Video Tutorials
For the cosmetic business, apart from the appearance of the product and the definition of the benefits of each promotion, sometimes customers want to know how to apply it. Making video tutorials on using cosmetics is the solution. By making video tutorials, you indirectly educate potential buyers about the benefits and how to use these products without having to sacrifice a lot of testers to try, with a wider level of promotional reach.
3. Packaging Must Be Attractive & Has Distinctive Characteristics
To make your business easy for consumers to remember, make attractive packaging, such as using unique materials. For example, recycled paper, batik cloth, and dry leaf ornaments. You can also choose an unusual form of packaging. If most shops use square bins, you can use triangular or flower bins. Likewise with plastic wrap.
Instead of using plastic materials that are difficult to decompose in nature, why not use paper bags? You can adjust the color to the store’s signature color. For example, your shop decoration is dominated by green color. Make the paper bags green or brown, so customers get the impression that your store is a jungle.
4. Use Your Own Products
If you believe that you already have a good cosmetic product, then don’t hesitate to use it. By using the cosmetic product that you want to offer, potential buyers will know direct examples or the positive impact of using these products, so they will immediately make a purchase without hesitation.
5. Give Special Prices
Discounts are a very attractive thing for most women. Take advantage of this trend. Apply special prices at certain times. For example, on Valentine’s Day, what percentage discount is given so that women can dress as beautifully as possible for their partners. You can also apply special prices for customers who are members. No need to be afraid of loss. Low prices will attract more customers, so you actually make a profit.
6. Give Free Products
In addition to giving discounts, you can also give products for free. For example, free certain products for every purchase of two types of cosmetics. You can also give free products to consumers who are having a birthday, consumers who have just married, and consumers who are pregnant. Make sure the free product is of good quality.
7. Selling & Educating
You have to master the product being sold. Explain to consumers how to use it. Thus, they will avoid cosmetic errors that lead to allergies. Make sure there is a small label or paper containing instructions for use in each product.
So, those are various cosmetic business marketing strategies that you should know about.