Definition Of Marketing: Function, Strategy

Definition Of Marketing: Function, Strategy

Definition of marketing-Have you ever heard the question, “What major?” and answered, “Marketing.”? Or when you open a job vacancy in the newspaper, the internet, or an announcement in a wall magazine someone is looking for employees, “Wanted: Marketing.”

What exactly is marketing? In the translation dictionary, marketing comes from English which means marketing. But in the business world, its meaning becomes very broad.

CCC Basically, marketing is the process of managing the movement of products and services from concept form to customer form.

This marketing process includes product identification, determining demand and price, and selecting distribution channels. This includes the development and implementation of promotional strategies.

From the form of billboards, banners, pamphlets, and classifi ads in newspapers in the past, until now we are in an all-digital environment where online marketing has made the world of marketing grow.

Let’s talk about marketing in this article.

What is Marketing?

Definition of marketing

According to Caroline Forsey of Hubspot, marketing or marketing is a process to get people interest in the products or services of a company.

To carry out this process, it is necessary to conduct market research, analysis, and search for the ideal customer so that it is right on target.

A very broad definition of marketing describes the process within marketing itself.

Marketing has started from the idea process followed by product development, distribution methods to be carried out, product or service sales, and advertising.

Technological developments make the definition of marketing broad. Today there are two types of marketing: online and offline. These two concepts are separated by the medium, namely online using the internet, while offline using conventional media.

Marketing is indeed close to everyday life, because marketing is assigned to the field and is in direct contact with the community.

Because of the many products that are promot by a marketer, it will usually make you confused in determining which product choice you think is the best.

Today, marketing is something that every company and organization must implement in its growth strategy.

If business is likened to a war, then marketing is the division that has the foremost position.

If the vanguard suffered a setback, the entire army would be in trouble. Poor marketing performance affects the company’s overall performance.

Why is Marketing Important?

The definition of marketing is in a business, marketing / marketing has many functions. Marketing is not only able to make ordinary people understand the products or services offered, but also increase sales to make the business grow.

In general, marketing is useful for explaining products or services offered to the public. Sellers of course know what products or services they offer, but what about the wider community?

To use a product or service, people need education.

According to Creatives, marketing is the most effective way to explain a product or service to potential users. To add a plus, use materials that are fun and interesting.

There are many and varied ways. One of them is simply to say thank you for using your product or service.

It could also be by giving gifts to loyal users or consumers. This process is important because they will make your product or service their first choice.

According to Forty, marketing is the best way to keep the value of the product or service offered high.

In the midst of business competition, the process will determine what products or services will make buyers survive and help them to grow.

Company Marketing Function

Here are some marketing functions within the company that you rarely seem to know about:

1. Exchange Function

In the world of marketing, consumers can freely choose products from any company and exchange them for money.

Or you can exchange products for products that you use yourself or that will be resold.

2. Physical Distribution Function

The product distribution function is carri out by moving the product, it can be transport and/or stor.

Products own by producers will be distribut to consumers either by land, sea, or air.

Product storage is carri out so that the supply of products is maintain in the market so that there is no shortage when need by consumers.

3. Intermediary Function

To be able to deliver products to the hands of consumers, a marketing staff is a liaison from the producer to the consumer.

4. Other Functions of Marketing

Another function of marketing is not only as an exchange, physical distribution, and intermediary, but there are still other important functions that are owned by a marketing bas on marketing management.

Marketing Strategy

There are various kinds of marketing or marketing strategies available. Taking a marketing strategy includes analyzing your business needs, your target audience, and your product specifications.

The two main types of marketing strategies are:

1.Business to Business (B2B) Marketing
2.Business to Consumer (B2C) Marketing

The most common form of marketing is business-to-consumer (B2C) marketing. Let’s talk more about some of the available marketing strategies.

1. Paid Ads

It covers a variety of approaches to marketing. This includes traditional approaches such as television advertising and print media advertising.

One of the most well-known marketing approaches is internet marketing. This includes various methods such as PPC (paid per click) and paid advertising.

2. Cause Marketing

Cause marketing links a company’s services and products to a social cause or problem. This is also known as cause-relat marketing.

3. Relational Marketing

This marketing strategy is basically focus on building customers. Improve existing relationships with customers and increase customer loyalty.

4. Undercover Marketing

This marketing strategy focuses on product marketing while customers remain unaware of the company’s current marketing strategy. This is also known as stealth marketing.

5. Word of Mouth

This strategy is completely dependent on what impression you want to leave on consumers. It is traditionally the most important type of marketing strategy.

Being heard is important in the business world. When you provide quality service to customers, chances are they will promote your product voluntarily.

6. Internet Marketing

This is also known as online marketing and usually takes place over the internet. All marketing items are shar on the internet and promot on various platforms through various approaches.

7. Transactional Marketing

Sales is the most challenging job. Even for the biggest retailers, selling is always difficult especially when there is a high volume target.

But with the new marketing strategy, selling is not as difficult as before. In transactional marketing, retailers encourage customers to buy with shopping coupons, discounts, and major events.

This increases sales opportunities and motivates the target audience to buy the product being promot.

8. Diversity Marketing

This marketing strategy caters to diverse audiences by adapting and integrating different marketing strategies. It covers various aspects such as culture, beliefs, attitudes, views and other special needs.

Types of Marketing

There are several types of marketing that you need to know below.

1. Outbound Marketing

Outbound Marketing is a marketing model that refers more to promotions using various media such as print advertisements, TV advertisements, telephone to email.

2. Inbound Marketing

In contrast to outbound marketing, inbound marketing is a marketing mode that is more focused on attracting customers by involving them in its strategy.

3. Digital Marketing

Digital marketing is a marketing method that utilizes electronic media and technology and no longer uses traditional methods.

The media used include search engines on the internet, social media, email to websites.

4. Search Engine Marketing

Search engine marketing or commonly referred to by the acronym SEM is a marketing mode that includes all marketing activities to ensure your business products or services can be seen on the main search engine results pages (SERP).

5. Content Marketing

Content marketing is a major instrument in inbound marketing and digital marketing because the content created allows audiences and search engines, such as Google, to find the information they need on the internet.

6. Social Media Marketing

Social media marketing is a type of marketing by creating content to promote brand, product or service that you are currently offering and selling on various social media platforms.

7. Video Marketing

Video marketing is a type of content marketing that involves using video as the medium.

The idea is to create videos and upload them to websites, YouTube and social media to increase brand awareness, generate conversions, and of course the close deal.

8. Voice Marketing

Voice marketing is a marketing method that leverages other major media services such as Amazon, Alexa, and Google Home to educate people and answer questions about topics they are interest in.

In a business, marketing has many functions. Marketing is not only able to make ordinary people understand the products or services offered, but also increase sales to make the business grow.

When it comes to technical business development, teams and business owners must have the right marketing strategy by choosing the type of marketing that will be used.

Thus, the possibility of the business will grow to be greater. Business can run optimally.
Hopefully after you read the article above about the definition of marketing you can understand and understand what a marketing strategy is

Congratulations on developing your business with your best marketing strategy.