Digital Marketing Adaptation-With the development of the digital era at this time, of course there will be many opportunities as well as business challenges faced. The more free and fast flow of information at this time is one of the contributing factors. Not a few who can reap big profits because they understand the opportunities that come before their eyes but not a few who experience failure.
The digital era is seen as an era in which companies must optimize the use of digital technology for business purposes. The existence of this technology also influences business development, starting from a more varied consumer diversity and other challenges. But in addition to optimizing the use of digital technology, it is also important for you as a business owner to adapt first. Summarized from Sasana Digital, in facing the digital era, you need to pay attention to the following aspects:
Digital marketing adaptation
Here below is how to digital marketing adaptation.
1. Service Speed
Just as technology requires business owners to be adaptive, today’s society also demands fast and practical products and services. If the business owner cannot fulfill this, the consequence will be that the business will be replaced and consumers will slowly leave. Business owners can address this by enhancing collaboration through existing technologies. Several uses of digital technology that can help you increase the speed of service can be obtained from the use of social media, marketplaces, to the Enterprise Resource Planning (ERP) application system.
You can use this ERP application to integrate business processes and provide an easy and fast way to run a business. Businesses combined with technology can help deal with customers faster and move faster because they keep up with market developments.
2. Adapt to Digital Marketing
The digital era that has opened today is a sign that the doors of trade between countries in the world are becoming more and more unlimited. Consumers today are easily bored with one thing and have quite complex desires. They are also smarter in choosing products that suit them. This is a challenge because it requires business owners to rack their brains more often and innovate in creating products and services.
The development of the digital era has more or less influenced the mindset of consumers. As a business owner, you certainly cannot stand still and need to adapt to new marketing strategies. In fact, it is highly recommended to learn new strategy patterns through digital marketing to gain influence in the digital world, especially on social media to get the attention of potential consumers of your business.
3. Proximity to Customers
The new normal period due to the pandemic makes business owners have to go through even tougher competition to win the hearts of consumers through the products offered. In addition to innovation and quality that must be maintained, a mature marketing strategy is the key to attracting consumers to buy the products or services offered. Get to know the target consumers and their propensity to make a purchase. With that, business owners can use the right promotional channels to attract consumers.
To increase customer loyalty to the product, make sure you have used technology that can support it, such as the example of using a Customer Relationship Management (CRM) application that can be used to manage every journey of your company’s customers.
4. Monitor Costs
In the midst of today’s business uncertainty, business owners must remain vigilant if something unexpected happens in the business that can cause a financial downturn. Business owners need to make an assessment of the current financial condition of the business. Review and set priorities for capital expenditures and company operations. It is important for you to prepare a reserve fund to anticipate future business risks.
After we discuss digital marketing adaptation, then we discuss marketing adaptation tips.
Tips for Adapting to a Dynamic Marketing World
The world of marketing that is constantly changing requires everyone to continue to adapt in it. This change is not only caused by rapid technological developments, but also the attitudes and ways of thinking of people in this digital era. So, so that you marketers or those who want to enter the world of marketing can achieve success, let’s follow the tips from Glints below.
1. Get to know your audience
The first way to adapt, according to Revenue River, is to know who your audience is. You can identify who the users of your product or service are and also interact with them through surveys, interactions on social media, to conducting interviews.
By doing this, you’ll get a clear idea of what types, needs, and help you can offer your audience. You also have the opportunity to adapt through feedback from consumers and also think about the right strategy to compete in the marketing world.
2. Stay up-to-date
Of course, in this fast-changing marketing industry, you need to be up-to-date. You can follow the trends that exist in the midst of society and technological developments. Your sources of information also vary, depending on what type of marketing the company and industry are currently focusing on. To add your materials and references, ask and discuss with colleagues or your boss, too. The opinions of others are no less important, you know, in broadening your perspective.
3. Pay attention to competitors
Knowing and paying attention to what competitors are doing is one way to adapt in the world of marketing. Not only direct competitors, but also brands from different industries.
By paying attention to competitors, you can find out changes in consumer preferences, suitable marketing strategies, and also get new perspectives. You can also see what elements other brands use to make their campaigns successful and viral in the community.
4. Don’t be afraid to experiment
The best way to adapt in the world of marketing, according to The Muse, is not to be afraid to experiment and learn firsthand (trial and error). This activity is also good market research for marketing purposes as long as you have the right tools. Such as platforms for social listening, doing A/B testing, and engagement analysis.
Don’t worry if your experimental results are not optimal, learn from mistakes and create better campaigns in the future. Some examples of indicators to see experimental results are an increase in the number of followers in the short term and positive reviews in the long term.
5. Not to be consumed by the hype
In the fast-changing marketing industry, hype is one of the most common phenomena. However, that doesn’t mean you have to follow the hype. You have to think carefully about whether the hype will match your audience as well as the product brand. A rash decision because of sheer hype can cause problems later on, especially for branding and customer relations.
6. Learn new things
In a world that changes all the time. The ability to learn new things is one way to adapt in the field of marketing. The mindset that you need to instill in yourself is that not necessarily what you are good at today can be the best way to solve a problem in the next year or month.
Therefore, you can learn from online and certified training such as from Google to Glints ExpertClass. Of course, at Glints ExpertClass, you can learn and ask questions directly with marketing experts.
7. Stay customer-centric
While marketing trends can change over time, one thing is for sure. Your main focus is to attract consumers to use and buy your product. Keeping this in mind can help you focus on what matters most. Regardless of the number of new platforms emerging for the ever-changing metrics.
No less important is understanding what the target consumer or audience wants and needs. With this, you can easily use the tools and make decisions based on changes happening in the marketing world.
8. Don’t be too hard on yourself
The last thing to adapt to in the world of marketing is to not be too hard on yourself. Pressure from companies or bosses to understand small changes from Google to knowing what’s trending can lead to stress or burnout.