Digital Marketing Is the Key to Developing Sulbar’s Local Product Market

Digital Marketing Is the Key to Developing Sulbar’s Local Product Market

MAMUJU – In increasing the growth of micro, small and medium enterprises (MSMEs), the government continues to encourage the use of digital technology for the domestic product marketing process (PDN). Included in the National Movement for Proud Made in Indonesia (Gernas BBI) #SemangatSulbar which was held at the Manakarra Beach Pavilion, Rimuku Village, Mamuju, West Sulawesi (Sulbar), Gernas BBI is expected to be a momentum for collaboration with all stakeholders in West Sulawesi. in developing local MSMEs through the use of digital media more optimally and massively.

The Director General of Vocational Education (Dirjen Diksi) Kemendikbudristek, Kiki Yulianti said that this event marked the start of a whole series of activities towards harvesting (harvesting) Gernas BBI which aims to increase MSMEs/small and medium industries (IKM)/Artisan to the digital ecosystem, increase sales transactions, conduct assistance in starting and developing an entrepreneurial spirit in an effort to improve the Indonesian economy.

“The thing that distinguishes between the events organized by the Ministry of Education and Culture and other ministries and institutions is that we involve educational units of various levels and pathways, to participate in various activities of Gernas BBI,” he said. Referring to data from the Ministry of Education and Culture, MSMEs and vocational education units in West Sulawesi require training on creative and environmentally friendly product packaging, financial management, production and distribution, sales strategies in e-commerce (market shops), and digital marketing. Especially for the category of food and beverage products, processed agriculture and plantations (non-food and beverage), creative/crafts industries, fashion, and services.

The Director General of Diction hopes that the participants will gain insight, knowledge and expertise in supporting the process of running local MSMEs, one of which is through digital marketing. It is noted that there are at least 309 SMK in West Sulawesi and 208 MSMEs assisted by Bank Indonesia in West Sulawesi.

There are 20 MSMEs in West Sulawesi and one vocational education unit that partners with an online sales platform in running their business. Problems in developing MSMEs in Mamuju are limited production costs, markets and ways of marketing. For example, production is only based on orders and marketing is limited to the surrounding environment. However, I am sure that the implementation of the Gernas BBI Spirit of West Sulawesi will further support MSMEs that have developed in this area and strengthen our simultaneous steps to realize Independent Learning,” said the Director General of Diction.

President Joko Widodo launched the Gernas BBI on May 14, 2020. Gernas BBI targets 30 million MSMEs /IKM/Artisan Indonesia enters the e-commerce platform. Not only registering, but is expected to be able to increase transactions.

“For this reason, Gernas BBI is present in all provinces in turn to encourage the achievement of the intended target,” said Deputy for Tourism and Creative Economy Coordination, The Coordinating Ministry for Maritime Affairs and Investment (Kemenko Marves), Odo R. M. Manuhutu, Deputy Odo said that as of June 2022 the number of MSMEs currently running in Indonesia has increased by 11.5 million units, bringing the total now to 19.5 million units. enter the digital ecosystem.

Then, based on data from the Financial and Development Supervisory Agency (BPKP) as of July 25, 2022, to the level of realization of domestic products (PDN) in West Sulawesi which was successfully achieved by the province 9.18 percent; Mamuju District 24.18 percent; Pasangkayu Regency 17.73 percent, Polewali Mandar Regency 10.25 percent; Central Mamuju Regency 5.10 percent; Mamasa Regency 2.88 percent; and Majene Regency 1.56 percent.

Meanwhile, for the issuance of local digital catalogs (e-catalogues) from local governments throughout Indonesia, referring to BPKP data as of July 24, 2022, it is known that there are 338 local governments that have published their products in local e-catalogs, the remaining 204 local governments have not published their products in digital catalogs. .

“This figure still needs to be increased from the contribution of achievements in each region. Local governments have a strategic role to support Gernas BBI. Moreover, Gernas BBI in the last few months has also encouraged an increase in domestic product spending through the Government Expenditure Affirmation Action,” said Odo Manuhutu. Public interest in buying products from micro, small and medium enterprises (MSMEs) which was shown at the initial launch of the Proudly Made Indonesia National Movement (Gernas BBI) campaign is also increasing.

No exception, the Director General of Vocational Education (Dirjen Diksi), the Ministry of Education, Culture, Research and Technology (Kemendikbudristek), Kiki Yulianti is interested in buying the moon orchid plant from tissue culture from SMK 1 Mamasa. The orchid is a plant cultivated by tissue culture derived from one orchid seed. In a month thousands of orchid seeds can be produced. Furthermore, orchids are crossed with other types and produce new orchid variants. “How much it costs?” Director General Kiki asked the seller. “I take. I pay using QRis, yes,” he said

pnya while giving a thumbs up to agree with the price offered by the seller. In addition to the moon orchid, Kiki is also interested in the red Mamasa woven fabric. Weaving which is the same color as Kiki’s clothes at that time looked very harmonious to wear. Not long after, he also expressed his willingness to buy the cloth. “It’s beautiful, I bought it. For those who produce weaving, I use this, thank you, I really like it,” he said, accompanied by the Regional Secretary of West Sulawesi Province, Muhammad Idris, to shop at Gernas BBI #Semangat Sulbar.

Previously, in his remarks the Director General of Diction said, in addition to improving the quality of education units, Gernas BBI is also a means of socializing vocational education which is closely related to innovation and entrepreneurship. “We continue to echo the essence of this movement to students, parents, communities, teachers so that they have the awareness to be proud of products made in Indonesia.

If not us, then who else and if not now, when, so let’s defend, buy, and shop for local products,” he concluded. This year’s Gernas BBI exhibition was attended by 86 partners. They are palm sugar, handicrafts, rattan, screen printing, chips, cakes, coffee, processed foods, mandar oil, honey, and cosmetics, chili sauce, and woven fabrics.