Currently, the marketing strategy adopted by many brands is digital marketing, because it is easier to adapt. Check out the digital marketing discussion below!
With the ease of internet access and technology, many people use the internet more often. So, this also affects digital marketing.
Currently digital marketing is also one of the most effective and popular marketing strategies. Many companies have implemented this strategy, regardless of the type of company. However, what is digital marketing? How to run digital marketing for a company?
Come on, see the discussion now!
What is Digital Marketing?
Digital marketing or what is often referred to as online marketing is a marketing strategy from a company, brand, or business to promote its products or services.
As the name implies, the way digital marketing works is to connect with potential consumers through the internet and digitally. It should also be noted that digital marketing is not limited to social media and email.
Digital marketing is also a marketing strategy that was formed in 1990, you know! How come that long? Come on, let’s find out the digital marketing journey!
Digital Marketing Flashback
The development of digital marketing began when Ray Tomlison in 1971 sent the first e-mail and the technology set the platform so that people could send and receive messages through different machines.
However, the real journey of digital marketing began in 1990, because this year the Archie search engine was created as an index for file transfer protocols. Then, with the development of the Web 1.0 platform, it has also become a digital marketing driver.
In 1993, for the first time banner ads appeared to the public, and HotWired used banner ads as advertisements. A year later, digital marketplace technology began to enter.
However, the digital marketing journey for several years has also not looked smooth and it was only in 2006 that many people tried digital marketing.
This year also begins with the presence of a social network that makes business opportunities wide open. So, companies, businesses, and brands use it to promote their products and services.
How important is digital marketing for business?
After knowing the digital marketing journey, you may ask how important is digital marketing in business?
The answer is very important, nowadays many companies have social media and websites to reach wider consumers through brand awareness. The use of digital marketing is also easier, when practiced on social media because companies can be more creative and closer to their audience.
So, this is also a must that must be followed by all companies so as not to lag behind their competitors. Not to mention that massive internet users are also an added value for digital marketing.
Types of Digital Marketing
This marketing strategy is divided into several types, according to the MTarget page, there are 8 types of digital marketing that are effectively used to promote products and services digitally.
1. Email Marketing
Email marketing is one of the most effective digital marketing strategies compared to other channels, because email marketing is becoming more personal in its use. The Return on Investment (ROI) strategy of email marketing is also very high reaching 420% with a well-optimized campaign.
2. Content Marketing
Creating and distributing content to the audience regarding their concerns can also provide solutions to problems faced by the audience. Content marketing will usually be uploaded on social media, blogs, or company websites.
3. Search Engine Optimization (SEO)
Currently, SEO is one of the digital marketing strategies that are widely used by companies. This strategy is used to achieve the first rank in the Google search engine. Usually the implementation of SEO is done on the company’s website or page. By reaching the first rank can also bring a lot of traffic.
4. Social Media Marketing
The fourth type of digital marketing is social media marketing in which the promotion of products, services, brands, or content creation is distributed on social media. The content created is also usually content that is relevant to the brand or its audience, in order to create interactions between brands and consumers.
5. Paid Advertising
Paid promotions are also included in digital marketing, these paid promotions are usually done on social media, Google, or Yahoo. There are two types of paid promotions, namely pay per click (PPC) and cost per mile (CPM).
6. Instant Message Marketing (IMM)
Using this IMM will develop a positive image and a good relationship with consumers or users, because their availability is available quickly. It can also provide support to the user. IMM usually uses the Whatsapp application.
7. Affiliate Marketing
Affiliate marketing is a digital marketing strategy by utilizing content producers to be able to create original content that inserts a product or service of a brand. Usually these content producers also work as a sales team that will help advertise the company’s products and services.
8. Influencer Marketing
The last type of digital marketing is influencer marketing, which places more emphasis on influencers with high power followers so that they can increase sales as well. An example is if the influencer is a beauty vlogger, then the product to be advertised is a beauty product.
Benefits of Digital Marketing
There are many benefits from implementing digital marketing, including being able to help companies reach a larger audience, the budget is cheaper than traditional marketing, very easy to adapt, can make companies able to compete with larger companies.
Then, how do companies start digital marketing?
The first is to determine the purpose of digital marketing, determine the budget and target audience according to the channel that will be used, use a free trial first, and you can create attractive and engaging content.