Marketing Strategy to Increase Sales Effort, Marketing strategy is a very essential thing for business developers and business people. This strategy will make one’s business get maximum profit if it is done properly and structured. In doing marketing, it is necessary to have a strategy that is carefully prepared and has gone through in-depth analysis first.
Maybe your business has good quality, the service you provide can be quite good. However, this can be in vain if you do not accompany it with a good and accurate marketing automation system strategy. Here we will review about a good strategy for marketing your business.
What is a marketing strategy?
Marketing strategy is an overall effort of a business. The goal is to reach target consumers who are considered prospective. After that, the marketing strategy will turn them into a regular customer. Read also: Sandiaga Uno: Tourism and Creative Economy Sector Creates 4.4 Million New Jobs in 2024 According to the Management Study Guide, marketing strategy is a company’s overall plan to reach potential consumers and turn them into regular customers of a brand’s products or services.
Benefits of Marketing Strategy on the Right Product
Knowing the strategies and methods of product marketing is very important for the success of the product or service that we have. For example, an insurance agent. In Indonesia itself, insurance is not a familiar thing.
An insurance agent must first educate prospective clients about how important insurance is for life. Only then offer several insurance products. Imagine if an insurance agent does not know how to market a product. It will be very difficult to attract clients to use insurance. In addition, there are other benefits that you need to know. Let’s take a look at the list below:
1. Goals that are in line with a clear target market
By knowing product marketing techniques, as business people we can find out the goals that match our target market. In addition, we can also find out a clear target market, which is obtained based on the strategy launched. We will avoid indiscriminate and excessive sales.
2. Help Identify Products or Services Offered According to Customer Needs
Product marketing strategy is the exact way how we offer products or services to customers. It is impossible for consumers to buy the products and services we offer, if the products and services do not match their needs. Well, how can we find out what customers need if we don’t use this product strategy.
3. Assist in Planning a Successful Product Offer
Can help us as business people in helping plan product offerings. Planning a successful product offering can be implemented successfully as well. Basically the business goals are very simple; as successful as what products we are also in the market.
4. Assist in the Development and Implementation of Effective Marketing
Product marketing strategies can also help our business grow and carry out marketing effectively. A product marketing strategy provides a detailed plan for doing the marketing right. This of course will greatly help the marketing that we do.
5. Can Persuasion Target Market Easier
Knowing who the target market for our business is is important, therefore a product marketing strategy is very important. In addition, with a marketing strategy we can persuade the target market and make them loyal customers.
6. Knowing the Power of Business
By doing a product marketing strategy, we can also find out what the strengths of our business products are. This is of course very profitable. After knowing the strengths of our business, and knowing what the weaknesses of competitors’ products are, we can develop the right strategy to attract more customers.
7. Avoiding Unnecessary Fees
If you run a business without a product marketing strategy, it may give you a loss in terms of expenses. Because without a clear plan, we will run our business haphazardly and this will cost us unnecessarily.
8. Helping You Be More Proactive in Facing Risk
With a product marketing strategy, we will be more proactive in dealing with business risks and we will also realize how important insurance is in business. Many insurances for business protection that we can follow. The importance of using business protection insurance makes us not afraid to try various breakthroughs in business.
9. Clearer Team Coordination
By doing a product marketing strategy we can find out what our duties and responsibilities are. If our business is run with a team, a marketing strategy can make team coordination clear. This is very effective to be able to achieve the business goals to be achieved.
10. Learn When and How to Promote Customer Service
This is related to sales promotion. By having the right marketing strategy, we can know when and how to promote our products and services to customers. Again, this is because marketing strategies govern in detail how we run our business.
Example of Marketing Strategy
The following are examples of marketing strategies that you might try to apply to your business, namely:
1. Utilize Google Search Engine
Utilizing the google search engine is one example of the best marketing strategy that you can try. This is based on the facts, where buyers when going to buy a product will mostly do a search on the internet about the product. Buyers will find out about the product, starting from reviews about the quality and price of the product. You can use this to increase your product sales.
You can use SEO to improve the website that you have created. And you can use this method so that your business appears on the first page of search engines. So, your product can be known by many people, the level of sales of your product will increase and grow rapidly.
2. Open the Affiliate Program
Opening an affiliate program, the system is that you will ask people to sell your product, then you will give that person a commission from the sales of their products. This method will certainly be very helpful because your product will be known by many people.
However, when implementing this program, there are several things you need to consider, one of which is the commission offer. We recommend that in determining this commission you must consider the type of product, profit, and logic. You should give a commission that is proportional to the results you get, not too low and not too high.
3. Using Social Media Platforms
Using social media is one example of a marketing strategy that must be tried. Social media is one of the business promotions that has proven to be effective in increasing sales. So, you can use social media platforms like Facebook, Instagram to TikTok as a business strategy. The first thing to do is identify your product and then create interesting content to post on your social media.
You should also try when using this method you don’t do hard promotion directly. Because it is feared that buyers will immediately run away before buy your product. You start by creating useful content such as tutorials, tips and tricks, and the like that are relevant to your business. So that potential buyers will follow your social media. Once you have enough followers, you can start adding some posts that offer your products.
4. Maximize Content
The next example that you can consider is by maximizing the use of content. This is because some potential buyers will usually be more interested in viewing content than advertising.
It is recommend that you choose educational and entertaining content in the form of videos or articles with additional promotions. There are already a lot of companies that use this content for their business. Try to display the content with unique content, so that you too will have an extraordinary experience.
5. Using Influencer Services
Using the services of an influencer you must try. Influencers are people who have a lot of followers. You can start looking for influencers, either on YouTube, Instagram and the like to offer your products. In choosing influencers, you can try influencers with followers or subscribers reaching tens of thousands to millions so that your product can be known in the crowd. However, you should also choose influencers who have content according to your product so that the target market can be reached.
After knowing the marketing strategy, the next thing you just need to do is apply it to your business. A marketing strategy is consider successful if it is able to increase sales value. So you should do periodic evaluations.