Tips for opening an ornamental plant business, to be consistent in running a home business, creativity and expertise in seeing opportunities are important factors that need to be honed continuously in order to bring optimal profits. One such opportunity comes in the form of an ornamental plant business. As is well known, the ornamental plant business industry has indeed become a fairly common business model.
The ornamental plant business is usually easy to find on the side of the main road with a green and beautiful environment. However, in recent times, one type of business has now penetrated into the realm of home-based businesses. Considering that ornamental plants are a hobby that is enjoy by quite a lot of people from all walks of life, of course the ornamental plant business is one of the most promising home business opportunities.
Tips for developing an ornamental plant business
Even though they have a market share that may be loyal, in doing business, of course, the actors need to continue to develop the business through ideas and strategies that are implement. In other words, running an is not an easy thing to do. Here are some tips that you can try to make your ornamental plant business more profitable.
1. Deepen knowledge
The ornamental plant business is usually run by people who really have a hobby of caring for plants. Even so, it doesn’t mean that people who don’t have a hobby can’t manage one of these business opportunities. But it needs to be understood, as a person who has no background in the hobby of caring for ornamental plants, you need to deepen your knowledge about ornamental plants.
The knowledge needed is not just knowing what types of plants are currently popular. As an ornamental plant business, you also have to understand the ins and outs of how to care for them and also about selling prices on the market. The two aspects are quite related. With healthy and well-maintained ornamental plants, customers can have more confidence in the ornamental plant that you are running. So that you can increase your income.
2. Appropriate budget
In carrying out all kinds of forms of business, you also need capital to start a business. Likewise with the ornamental plant business. For this one business opportunity, you need capital and cash related to business operations, such as the need for plant seeds, planting medium, pots, fertilizers, as well as maintenance costs and other equipment. You need to make sure that the ornamental plants you sell are in good health. Apart from that, in running an ornamental plant business at home, you also need a special area to facilitate maintenance. The need to prepare the area also needs to be taken into account as initial capital in running an ornamental plant business.
3. Use the right marketing strategy
An effective current marketing strategy for selling ornamental plants is optimizing the use of social media. By using social media you will be able to reach a wider audience. Good social media activation will help you in bringing profits to your houseplant business managed at home. If you have more capital, there’s nothing wrong with using an endorsement marketing strategy using the help of influencers. By creating content containing customer satisfaction testimonials from influencers, you can attract the interest of many people to try shopping for ornamental plants at your place.
In marketing your ornamental plant business, you can also ask for help from friends or family who also have a hobby of caring for ornamental plants as part of the promotion. In addition, you can also offer your products to the ornamental plant community in the surrounding environment. Not only can you offer products, you can also deepen your knowledge about ornamental plant care with the community.
4. Get to know the trend of houseplants
It should be understood that there are trends that must be consider in running an ornamental plant business. The trend will not fade for long. Even so, with a good reputation for a place of business, the business you are currently running can be the first place for ornamental plant hobbyists to look for plant trends that are currently busy in society. In looking for this trend of ornamental plants, you can start by digging for information through social media and also ornamental plant communities near your current location.
Don’t forget to pay attention to the risk aspects of running an ornamental plant business based on trends. Given that trends rarely last for a long time, it would be a good idea to provide a number of popular ornamental plants on a regular basis. In addition, you can also balance the number of regular and trending products so that you can still serve customers according to their needs.
5. Choose the appropriate plants
You need to remember that Indonesia is a tropical country with a relatively humid climate. Therefore, it is important for you to choose the right ornamental plants so that your ornamental plant is right on target with the target market that you have designed. For those of you who are looking for any type of ornamental plant that is suitable as a mainstay product. Here are the options.
One of these types of ornamental plants can be a mainstay type of plant to help increase the profit of your ornamental plant business. Aglaonema has the nickname as the queen of ornamental plants. The nickname is certainly not without reason. This ornamental plant is consider capable of enhancing the beauty of the home environment. You can easily place this ornamental plant in various rooms. In addition, the treatment process is also not too difficult. You just need to make sure there’s enough moisture to keep the soil moist and loose. In addition, to look fresh, you only need to regularly clean the leaves from adhering dust.
As an alternative to mainstay products for other ornamental plant businesses, you can try to offer mother-in-law’s tongue to customers. This ornamental plant has the characteristics of leaves that are upright and rather hard. So you don’t need to worry about the vines that will disturb the display space of your ornamental plant business at home. In addition, the treatment process is also fairly friendly. You don’t need to water this ornamental plant frequently, as long as it is plac in a place with a humid temperature. Also make sure the condition of the soil is always loose.
3. Betel ivory
For a choice of ornamental plants with creeping characteristics, you can try offering betel ivory. This one ornamental plant can also be a mainstay for your ornamental plant business. The reason is, this plant is flexible enough to be arrang in a pot fill with soil or water. In addition, this plant can also be beautiful if arranged by hanging.
Hopefully the understanding of the ornamental plant business above can help you develop the potential business opportunities that are being undertaken at this time.