Protect Your Brand, You’ve been on an ultimate guide post before, but nothing THIS comprehensive. In this ultimate guide, you’ll learn everything you need to know about protecting your brand.
With brand lawsuits piling up on the daily, it’s become even more accessible for businesses to get sued. In fact, companies are facing billions of dollars of lawsuits in varying degrees.
What is a Brand?
A strong brand can build trust with customers and tells them exactly what to expect from your products or services compared to competitors. It can be used in business, marketing, advertising
A brand is one of the most important assets a company has. However, it is crucial to remember that a brand is about how people perceive and feel towards a business. There are two different types of branding: brand image and brand identity. In order to implement it correctly into your business model, you must first understand the differences between the two.
Your brand identity is the visual element of your company and is the basis of how you want customers to recognize your business. This can include name, logo, color, font, design,trademark
It is important to have a strong brand identity because it will be the first thing people see when they are introduce to the goods and services a business has to offer. That is why a company’s brand identity must be visible in all marketing initiatives to ensure customers can easily identify it in a competitive market.
Brand image is how the public emotionally responds to a company. It reflects what people say and think about the business, based on their experiences, interactions and observations. Examples of brand image are:
- Product quality
- Company reputation
- Marketing strategy
- Customer service experience
Brand image is very important because it is the first thing people see when they are expos to a business. This is the most important factor in whether a person chooses to do business with a company or not. That is why it is important for businesses to focus on creating a positive brand image that will last with customers once they have interacted with the company.
How to Protect Your Brand?
It can be hard work starting a new business. Early on, simply identifying the many tasks to tackle and decisions to make can overwhelm you. Of course, as many business owners will tell you, all the planning and hard work is worth it. Aside from the potential financial rewards, most successful business owners enjoy a lifetime of satisfaction from having built something they can be proud of.
success breeds imitation, and not everything is legal. Logos and other branding elements, such as taglines and product names, are often illegally copied by bad actors looking to take advantage of your hard work. This is not only unfair – it undermines the value of your brand. Worse still, in cases where the goods and services provided by bad actors are your own clones, unlawful infringement can adversely affect the goodwill you have built up over time with your customers and clients.
Protect Your Brand
Fortunately, there are ways to protect your brand and hold lawbreakers accountable for any damage to your business and reputation.
Key Steps to Protect Your Logo and Other Branding Elements
The most common way to legally protect your brand is to register a trademark or copyright, or both. Put the entire world on notice of your claim to the exclusive rights in the registered mark or work. While an owner can register both a trademark and copyright for certain intellectual property assets, they are not the same thing. Understanding the differences is an important first step towards making sure your IP assets are properly protect.
Trademark your Unique Branding Elements
A trademark protects a word (such as a brand name), a phrase (such as a slogan or slogan), or a design (such as a logo) that is used to identify the unique source of a good or service and distinguish it from similar goods and services available from other sources. Trademark owners usually have general legal rights to the mark. But most business owners are best served by taking the formal step of registering their mark with the United States Patent and Trademark Office (“USPTO”) or its relevant state agency, if applicable.
While you don’t need an attorney to file an application to register your mark with the USPTO. There are some pitfalls inexperienced business owners face that can delay their trademark approval. For example, the most common mistake first-time trademark applicants make is failing to research their mark thoroughly before filing to ensure there is no potential conflict with a pre-existing mark. Pre-existing marks registered in the same class of goods or services will warrant rejection of your application by the USPTO.
Copyright Your Original Works
Unlike a trademark, copyright is limit to the original work of the author, such as a novel, screenplay, painting, or other work of art. It is intend to protect the unique expression of each original work and can have wide applications for things as diverse as websites, fonts, lyrics and recorded symphonies.
One of the great features of copyright is that it is automatically attach when you create something new in a fix, tangible form. You don’t have to publish it or use it in commerce to have common law rights in your own original work. Just like trademark registration, registering copyright can be tricky for the inexperienced layperson.
Carefully Consider All Your Options
Depending on the complexity of your branding and IP assets. Protecting your brand might involve a combination of trademarks and copyrights. Having an intellectual property attorney on your side from the very beginning will help you. Analyze the best available registration options to provide. maximum protection for all of your IP assets and help you enforce your valuable registered IP rights in the event of infringement down the road.
FSKS is On Your Side
If you want to protect your brand, believe a competitor is engaged in the unauthoriz use of your IP. Have received a cease and desist letter or complaint accusing you of infringing on the IP of another. Our IP team can help you identify and protect your IP assets, including trademarks, copyrights, patents, trade secrets, and more. And if you are facing accusations of infringement. You will want knowledgeable IP counsel at your side to vigorously defend you.
Those are some ways to guide and tips protect your brand, hopefully it can help your business and business.