It’s no secret that nowadays, every business is increasingly maximizing digital marketing tools to support their marketing activities and strategies. By using digital marketing tools, a business will be greatly helped in terms of energy and time because every marketing activity they do can be monitored and measured clearly, quickly, and effectively.
Digital marketing tools such as Hootsuite, Google Analytics, Ahrefs, Trello, Hubspot Marketing, and so on are the mainstay digital marketing tools for digital marketers in 2020. In addition, below, we summarize some digital marketing tools that will become a trend in 2021. Check out more here.
1. HubSpot Marketing
HubSpot is a content management service provider for websites, email, social media, web analytics, landing pages and forms that can be used for various purposes such as lead capture, SEO, CRM, and many others. You can use HubSpot for free as well as paid.
If you use this tool for free, there are several features that can accommodate the needs of digital marketing activities such as email tracking & notifications, leads tracking, meeting scheduling, live chat, and others. However, if you use paid tools from HubSpot, you can easily maximize marketing automation tools to manage blog content, social media, and email that is connected to your leads.
Ahrefs is one of the digital marketing analysis tools that is commonly used to prepare several reports such as site audits, competition analysis, URL rankings, backlink analysis, and many others.
Ahrefs is one of the tools that is relied on by SEO practitioners because there are quite a lot of features that can be used in Ahrefs including Site Explorer, Keyword Explorer, Backlink Data, Content Explorer, and Rank Tracker. With Ahrefs, you can maximize your web SEO more effectively and you can also see the amount of traffic going to your competitors’ websites.
MTARGET is a Software As A Service company from Indonesia. MTARGET is an email marketing tool that is equipped with various features that can provide maximum results from marketing investments in this email channel. Through the Automation feature you can build a series of integrated email marketing campaigns so that they can run effectively. And in 2020 MTARGET has expanded by adding a new communication channel, namely WhatsApp, so that the campaigns you do can be integrated in one platform between email marketing and WhatsApp marketing.
In addition, all MTARGET users will get dedicated online support 24/7 who is ready to help if you face problems using the tools. With a monthly subscription price starting from IDR 200,000, you will get a quota of 7,500 emails that can be sent. Interestingly, MTARGET does not limit the number of contacts or databases it has, because the subscription packages available adjust the activity and frequency of sending emails. MTARGET provides a 7 day free trial period that you can use to send 1000 emails for free.
4. Survey Anyplace
If you are looking for tools that will help you generate more and better leads, Survey Anyplace is the software that your marketing team should consider.
With their ReportR package, respondents can get a personalized PDF report based on their answers immediately upon completion. Survey Anyplace can also be integrated with various other software using webhook, Zapier, or Integromat. So, you can easily move leads through CRM or email marketing tools and start building campaigns to nurture your leads.
Yoast is a tool that can help you optimize your content for search engines. Yoast can help you choose content topics, keyword research so that your website appears in the first rankings of search engines, internal links to drive traffic, and many others. This plugin can also help you evaluate the readability of your page and give it a Flesch Reading Ease score. This Yoast plugin is free for WordPress, but you can also use the premium plan to get more powerful tools, the price for the paid premium plans varies based on the number of sites you monitor.
Slack is one of the tools that is usually used to communicate in a company or a team. Where, you can send messages, files and more in one place. Similar to other communication channels, in Slack you can create your own channel according to your respective division.
Trello is a common application for project managers in a business, or anyone who needs a lot of task management to be more effective. In addition, by using Trello, you can easily work with your teammates, or with other teams. The reason is, in Trello it will show what work is being done, who is doing it, and how far the process of working on a job on a card.
Trello users can create cards and enter notes on card topics, as well as create deadlines and assign topics to specific teams. Trello facilitates collaboration and provides clarity on the project in progress.
8. Canva Business
Canva is a design platform that allows users to create images, using custom images, icons, and fonts from the Canva catalog. There are various free to paid templates that users can use to create logos, presentations, images, graphics, brochures, and many others.
In addition to images and text, Canva also provides animation features that can be used to make user designs more attractive. How to use it is as easy as drag & drop the image or content you need. This certainly makes it easier for marketers to create designs instantly but still attractive.
9. Google Analytics
Google Analytics is a website analysis service or any platform that is connected online from Google that can be used free of charge. At the most basic level, Google Analytics can show you who is coming to your website, from where, and on which pages they spend most of their time. Apart from that, you can also set up a target audience to track conversions, track an audience to learn more about their engagement with a website.
HootSuite is a social media content management tool that allows users to schedule and post updates to any page or profile, such as Facebook, Twitter, LinkedIn, Instagram, WordPress, and other platforms via the HootSuite dashboard.
When you first register, you will be directed to a dashboard with tabs that manage HootSuite’s integration into your various social media channels. By using HootSuite you can track the performance of your social media content, starting from conversions, hot topics that are being discussed, besides that you can also calculate ROI from the content served, and many others.