SMS Text Marketing : As an expert marketing specialist with almost two decades under my belt, allow me to say – “I’m thankful for the good old marketing secrets that paved the way for us today.” Many of the old strategies shared with us by such greats as Mike Ferry, Tony Robbins, Napoleon Hill, and Zig Ziglar just to name a few, are still effective today, however they work better in some niche markets than they do in others. Traditional methods are only being used out of repetition, and lack of knowledge. This article is going to briefly explore, SMS Text Marketing VS Traditional Marketing and allow you to interactively take part by casting your vote.
Back To The Future With Traditional Methods
Traditionally methods such as, cold calling, radio advertising, direct mailing, as well as newspaper advertisements are all considered to be strategies which fall under the category of old school marketing. Each of the listed techniques are still in use today, however they have lost their effectiveness. Cold Calling has suffered drastic shifts in the laws that govern it, and has all but handicapped this method of marketing. Direct Mailing cost an arm and leg to mail to your prospect, just to have your advertising piece tossed in the trash. Not to mention that the cost of sending mail continues to go up on a yearly basis. Radio and Newspaper advertisements are just about a thing of the pass. If you look closely it is the major chains that still utilize these forms of marketing.
Standard types of selling still have their place in the world of marketing. The difficulty is that advertising companies are still wanting to charge top dollar rates, for subpar results. It all comes down to supply and demand. As long as people are willing to pay ridiculous rates advertising agencies will continue to rip off business owners.
… and I have digressed.
Welcome To The Digital Age
Radio killed theater, TV snuffed out radio, and the Internet slaughtered TV. I make those statements to prove to you that times do change, and so does the technology that we use. The same applies in the world of marketing. At the end of the day all of your promotional efforts should come down to generating leads and/or building up a list. Ask any successful sales person about a list and they can quote, “The Money Is In The List.”
SMS Text Marketing is nothing more than new technology based on old principals. For example – with cold calling the objective is to generate leads. With direct mailing the goal is the same as it is with all the various forms of traditional marketing. With SMS technology the goal for the business owner is to build up a list of subscribers that he or she can market to over and over again. The best part is with this technology you know for sure, that 90% of your advertising efforts will be read by your target audience.
When The Past Meets The Present
Every successful business owner knows that business is 90% marketing and 10% innovation. If your not leveraging the power of SMS marketing in your business your missing the boat my friend. Now imagine if you merge this technology with traditional forms of advertising. For example what if you put a QR code on your business card that triggered your SMS campaign? WOW, how cool would that be?
Are you starting to understand this amazing technology and how it can serve not only your customers, but generate huge profits for your business. SMS technology has done for marketing what the electric guitar has done for music. Now go and rock the vote!