TikTok Organic Content Strategy

TikTok Organic Content Strategy

TikTok Organic Content Strategy, Wondering how to make great TikTok videos? Looking for a proven organic content strategy? In this article, you’ll discover how to develop and execute a TikTok plan that works.

Why Organic Content Rules TikTok

Over the past 3 years, all of the other social media platforms have been playing catch-up with TikTok. From Facebook to YouTube, Twitter to Pinterest, every social network has found a serious competitor in the short-form video app.

TikTok has disrupted social media by pioneering short-form content. Quick, vertical videos of 15 seconds or less have started to take over the internet. What’s more, these videos don’t require a huge ad budget or high production value. The most successful short-form video is simple, authentic, and organic. There are three main benefits to being on the platform.

    1. Marketing costs: With the right content, you can make a huge impact on TikTok without spending on TikTok ads.
    2. Online attention: Like it or not, short-form video has become the most popular media format online. Organic TikTok content will help you get and retain attention from your target audience.
    3. Repurposable content: TikTok’s taking over, which is good news for overworked social media managers. Once you’ve created short-form video content for the platform, you can reuse it across other social networks to save time and effort.

TikTok Organic Content Strategy

1. The 3 Types of Content a Business Needs on TikTok

In this guide, we’re going to look at how to create a successful TikTok marketing strategy with organic content that gets attention and conversions on TikTok. Before we dive into the specifics of scripting, filming, and editing your content, we need to talk about what exactly you’re creating.

Start by figuring out the main content pillars for your brand. These are three or four key content types that convey your message, brand identity, and community. Every brand is different but we’re going to look at some of the most common content pillars here.

Most brands on TikTok will need to create content including:

    1. Trends content that picks up on viral audio, jokes, and styles on TikTok.
    2. Series of related videos that keep viewers coming back for more.
    3. Community engagement content to activate your followers and create loyal customers.

2. How to Script and Edit Your TikTok Content for Success

Once you’ve figured out which types of content you want to post, it’s time to develop a content flow. We recommend three stages:

    1. Content scripting. Plan every word, frame, special effect, and text overlay in your video.
    2. Content creation. Film the short-form video according to your script.
    3. Editing and approval. Add any extra effects, cut unnecessary time, and get final approval to post. Ideally, you should have videos approved at least a week in advance of posting.

3. Tips to Get More From TikTok Content

By now, you should have a good idea of your main content pillars and a content workflow to get you posting organic short-form video on TikTok. But there’s more! Here are three extra tips to get even more out of your organic TikTok strategy.

Establish a Sustainable Post Frequency

On any social network, consistency is key. Posting one amazing video a year won’t get you results. Posting five, less highly produced videos each week will get you a large and active audience.

You’ll need to establish a posting cadence that maintains quality, quantity and your work-life balance. The best frequency for most brands is five to seven posts per week. However, if you can only be consistent with three posts a week, it’s better to stick to that number than post inconsistently.

You can make things easier for yourself by using scheduling tools. You can schedule video posts through the TikTok desktop app or via third-party apps such as Later. Tools like Later will also help you redistribute content on other social networks.

Adopt a Creator Persona

TikTok’s posting style is usually in first-person. Videos show one person facing the camera.

But who should that person be? It doesn’t have to default to you, the social media manager. You can get creative with your creator persona.

Think about who your brand wants to show. Is your messaging aspirational, relatable, authentic, exclusive, or diverse? Can you find creators who fit the bill? Remember that you always have the option to work with content creators or influencers to expand your creator persona.

Some brands choose to never show a human face or use a mascot instead. But these tend to be brands that are already big. If you’re still building your audience, then a human touch will help you connect with more people. The Duolingo account on TikTok is known for using a comedy mascot instead of a human face in its videos but this is an exceptional strategy.

TikTok’s unique formula of short-form, endlessly scrolling content has taken over social media. So you’re not really creating a TikTok strategy; you’re creating an entire social media strategy. If you don’t reshare your short-form videos to other platforms, you’re leaving money on the table.

Yes, in an ideal world, you’d create tailored content for each different social network. But this is the real world. Most social media managers won’t have the time or budget to create individual streams of content. However, they do have the time and budget to redistribute their best TikTok content to other social networks. TikTok organic content strategy is the future and you need a now. With this content workflow, you’ll be ready to take over social media, starting with TikTok.

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