Types and Strategies of Content Marketing

Types and Strategies of Content Marketing

To attract an audience, it can be done by creating content relevance through a content marketing strategy.

There are many ways to attract the attention of the audience, customers, or customers in order to increase brand awareness. One of them is creating content relevance, because with content relevance it can reach the audience naturally and organically. For that, you need to know about how to start and develop content marketing.

As a marketer, of course dealing with content marketing is a daily intake. However, to develop content marketing so that it can reach the audience, it must be adjusted first according to the type and strategy. So, you need to understand what content marketing is, its types, strategies, and so on.

Here is a summary of content marketing that you can easily learn!

What is Content Marketing?

Content marketing is a process of planning, creating, distributing, sharing, and publishing content through various marketing channels such as blogs, social media, websites, podcasts, press releases, Youtube, and so on.

The purpose of creating content marketing is to reach the target audience of your business and increase loyalty, engagements, sales, and also brand awareness.

Then there are four points that explain why content marketing is important and must be developed by business actors:

  1. To increase conversion.
  2. Build relationships between customers and businesses that can help to increase loyalty.
  3. Educate the audience of the business you are developing about the products or services you offer.
  4. To show your audience how your business products and services can overcome their difficulties.

Types of Content Marketing

To reach the audience through content marketing, the content creation must be adjusted to the type or medium that will be used. Here are some types of content marketing that you can use as a form of marketing strategy!

Social Media Content Marketing

As we know that social media currently has a lot of mass, which is more than 3.6 billion social media users and is predicted to continue to grow. With this fantastic number, it’s no wonder that many businesses are investing in social media marketing and other digital marketing. To create content marketing on social media, you can choose a number of platforms that are often used by your audience such as Instagram, Tiktok, Twitter, Facebook, LinkedIn, Pinterest, and others.

Content Marketing Blog

Blogs can be an option as a content marketing channel because blogs are one type of inbound content that is quite strong and allows you to be creative according to the topic that will be presented.

In addition, by utilizing blogs you can promote internal and external content through links, add share buttons, and enter product information.

Video Content Marketing

According to a Wyzowl study, 69% of consumers say they prefer to learn about a brand’s products and services from videos. So, videos can be chosen to increase conversions and ROI, to help your brand to build engagement with consumers.

You can also choose to share video content on various social media platforms, landing pages, and other marketing channels.

Paid Ads Content Marketing

To reach consumers more broadly so that your brand can be seen by many people, you can use paid ads. Generally paid ads will be more useful when collaborated with inbound marketing. You can share paid ads on various platforms such as landing pages, sponsored content, and social media.

Content Marketing Podcast

Currently podcasts can also be used as a medium for creating content marketing, because podcasts give you the freedom to create creativity in any topic. Then, podcasts can also be adapted to other factors that become marketing strategies such as episode rhythm, episode duration, who is on the podcast, and where you will advertise the podcast.

Infographic Content Marketing

The last type of content marketing is infographic content marketing which can attract audiences because infographic displays can contain data and information with a combination of simple words and clear images, making it easier for the audience to understand.

Content Marketing Strategy

After knowing the meaning and types of content marketing, the next step you need to know is the steps to create a content marketing strategy so that the content you develop can run effectively.

1. Set SMART Goals

The first strategy in creating content marketing is to set SMART goals. This is useful for achieving the company’s broader marketing goals. Examples of SMART goals that you can set are as follows:

  • Boost revenue
  • Increase conversions
  • Improve brand awareness
  • Improve brand loyalty
  • Increase customer engagement
  • Build relationship and trust between leads and customers.

2. Determine KPIs

After setting SMART goals, the next strategy is to determine KPI (Key Performance Indicator). KPIs are used as a measurement point for the performance you are working on against your business goals.

3. Determine the Content Type

The next step is that you have to choose the type of content that will be created, to determine the type of content that will be developed, try to think about the target audience and buyer persona of your brand.

4. Selecting Channel Content

After determining what content to create, it’s time for you to choose the appropriate content channel to share the content according to your target audience.

5. Setting a Budget

Then you can think about how much budget will be spent to create the content. Setting a budget must also be adjusted to the expenses you will incur such as buying software, paying for advertising, to paying for content marketers and needs to be adjusted to the business finances you are living!

6. Create and Distribute Content

Immediately create and distribute content marketing so that the audience can also consume it. However, in order not to lose your audience, you need to be consistent in producing content. In order not to forget, you can also take advantage of the social media calendar or the editorial content calendar.

7. Analyzing and Measuring Results

The last content marketing strategy is that you need to measure and analyze content marketing that has been distributed, try to find out what you feel is lacking and how to improve content marketing so that it can be reached by more audiences.