Digital marketing is one of the most popular marketing activities lately. This system is quite in demand, even by new businessmen. If you are a businessman who wants to reach a wider market, you can try using digital marketing services. Currently, there are many service providers on the market. Ranging from large scale to small scale. Then, how much does it actually cost for digital marketing services in business?
The type of business and also the scale of the business that will be marketed will certainly affect the amount of budget needed in digital marketing. This will also be influenced by the marketing tools chosen, considering that there are many ways that can be used. In addition, the prices for each digital marketing service provider themselves also vary.
As a businessman, you have to pay close attention to all of this from the start, especially regarding the costs you will incur for the digital marketing service itself. The following is an estimate of the costs required for using digital marketing services. For business people, the website will be the “home” where your business is built.
1. Website Development Services
In digital marketing, the website remains one of the most popular and widely used by business people. For business people, the website will be the “home” where your business is built.
You will display the entire business through the company’s official website, so it is very important to make this website really appropriate and can build your company’s image in the market. The following is the range of costs you should spend on creating a business website:
• Preferred platform : WordPress, Bootstrap
• Estimated price: IDR 1.5 million – IDR 8 million
• Variable prices: Hosting options, features used, website appearance
• Considerations : Choice of platform, full management or not, quality
2. Online Advertising Services
The use of PPC (Pay Per Click) or pay per click in digital marketing is also very popular. In this service you can choose 2 of the most popular and widely used platforms, namely Facebook Ads and Google Ads. As with other marketing media, both certainly have advantages and disadvantages of each. You need to choose the most appropriate platform and according to the needs of the business you are running today.
The following is an estimate of the costs you will need to use PPC advertising services in your business:
• Preferred platforms: Google Ads, Facebook & Instagram Ads
• Estimated price: Starting from IDR 50,000 per day
• Price variable : Advertising reach, budget choice
• Considerations: Agency certification, agency work experience
3. Search Engine Optimization (SEO) Services
SEO is another digital marketing option that you can consider in your business. This system is fairly popular, so that when there are many service providers on the market. But even so, you still have to be careful in choosing. The following is an estimate of the costs that you have to spend when using SEO services in your business:
• Preferred platforms : Google Search, Ahrefs, Moz
• Estimated price: IDR 3 million – IDR 15 million per project for each month
• Price variable: Keyword competition, existing web conditions
• Considerations: Agency portfolio, website organic traffic
4. Video Creation Services
The use of video content can also be your consideration in marketing products. This service allows you to reach a more precise market and at the same time package your product in a clearer, even unique advertising display.
The following is an estimate of the costs you will need to create quality video marketing for your business:
• Preferred platforms: YouTube, Wistia
• Estimated price: Starting from IDR 2 million per minute
• Price variable : Idea, type of video, difficulty level of making video
• Considerations : Team expertise, portfolio of agencies
5. Article Creation Services
Articles are one of the easy choices to market your business. These article service providers are also very numerous and easy to find. You can order articles that match the business you run and of course attract the interest of your potential customers. The following is an estimate of the costs that you need to prepare when using the services of an article maker in business:
• Preferred platform : MS Word
• Estimated price: Starting from IDR 25,000 per article
• Variable price: Choice of language, number of words used
• Considerations: Portfolio in the form of articles, check for plagiarism
6. Social Media Account Management
If you are interested in getting consumers through social media, then you can use this one service. This service will allow your business account to be managed by
professional and can bring in sales figures.
The following is an estimate of the costs that you have to spend for the use of this one service:
• Preferred platforms : Facebook, Instagram, Twitter
• Price range: From IDR 1.5 million per month
• Price variable : Post quality, amount of content posted
• Considerations: Agency flight hours
7. Blog Placement Service
For those of you who want a broad reach in business marketing, the use of this one service can be an option. This method is widely used by business people, even for large-scale companies. The following is an estimate of the costs you will have to spend for using a blog placement service:
• Preferred platform : Sosiago.id
• Price range: IDR 100 thousand – IDR 3 million per post
• Price variable: Blog traffic, backlink choices used
• Considerations: Relevance of blogs with business, domain capabilities.
Using digital marketing services can be the right choice to build your business bigger.
There are many types of digital marketing that you can find, even at prices that are now more affordable. Choose the right type of digital marketing, so that your business can grow optimally.